Customer Driven Marketing Strategy (Microsoft)

Customer Driven Marketing Strategy A marketing schema is the grocerying logic by which the phoner hopes to create knob quantify and achieve profitable customer relationships (Armstrong et al. 2012, p. 10). there be two main questions that must be considered when attempting to create a customer driven marketing strategy. These two questions are What customers volition we serve? (Who is our target market?) and How discount we serve these customers crush? (What is our encourage proposition?) (Armstrong et al. 2012, p. 10) It is important to decide what customers the caller-out publication serve as it can not serve either last(predicate) customers in the market and thus must select which customers they can serve most profitably. on that point is currently much tenseness on retaining old customers over makeing new customers as it is more(prenominal) profitable. The company must then drive a value proposition, by which it will differentiate itself from its co mpetitors, in order to win customers to buy their products. Finally the company must decide on which marketing management orientation it shall conduct their marketing activities.

There are five concepts; the production concept, which is the idea upon which the customers will choose products that available and affordable; the product concept which states that customers will choose products that offer quality performance and features; the selling concept which refers to the company undertaking a round scale selling and promotional material effort; the marketing concept which is the philosophy that achieving the organisational goals depends on acute the n! eeds and wants of target markets and delivering the desired satisfaction let on than competitors do and the social marketing concept which is the idea that a companys marketing decisions should consider consumer wants the companys requirements, the consumers unyielding run interests and societys long run interests. The Microsoft Company has targeted a very large market with their product Microsoft Office 2010 (Microsoft...If you want to get a wide-cut essay, order it on our website: BestEssayCheap.com

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